.HOST began the Landrush period on August 26th. Landrush is a priority registration phase giving your customers the opportunity to register valuable, high quality names in advance of General Availability. Landrush finishes on September 15th(16:00 UTC) and General Availability begins on September 17th(16:00 UTC). Landrush registrations are not First Come First Serve. Multiple requests for the same domain will be settled via registry auction. General Availability is First Come First Serve. Premium domain registrations submitted during landrush will be automatically cancelled by the Registry. Promotional discounts are paid out in the form of a rebate, deposited into your reseller account by the 15th day in the month following the registration. For example if you place an order on August 29th, your rebate will be applied by September 15th.